Doodle 0.2

JUICE BOX | The Tidey Surfer

Juice Box surfs differently.

He doesn't just ride the waves. He watches them.

Every bottle floating past.
Every plastic bag caught in the current.
Every piece of rubbish drifting toward the shore.

He picks it up.

Because the ocean is carrying a problem far bigger than Juice Box.

More than 11 million tonnes of plastic enter the ocean every year.

That's roughly the weight of a garbage truck of plastic entering the ocean every minute.

And while Juice Box can't clean all of it himself, he knows something important:

The ocean doesn't need one superhero.
It needs millions of people making better choices.

One of the simplest places to start is with what we drink.

Around one million plastic drinking bottles are purchased every minute around the world.

So Juice Box carries a reusable bottle, fills it up, and heads back into the waves.

Because replacing single-use bottles with refillable ones isn't just a nice idea. UNEP identifies reuse—including refillable bottles—as one of the major ways to reduce plastic pollution, with reuse measures having the potential to reduce plastic pollution by around 30% by 2040 as part of a broader system of changes.

Juice Box still finds plenty of trash.

So he keeps surfing.

One wave.
One bottle.
One piece of plastic.
One cleaner ocean.

He knows he might never see the ocean completely clean.

But that doesn't mean he stops trying.

Every wave counts.

Product features
- 100% cotton heavyweight knit—durable, smooth surface for prints
- 1x1 ribbed collar that stretches and recovers for a clean fit
- Double-needle stitching on sleeves and hem for long-lasting construction
- Set-in sleeves for a structured, relaxed silhouette
- Adult sizing with a sturdy, dry handfeel fabric

Care instructions
- Machine wash: cold (max 30C or 90F), with similar colors
- Do not bleach
- Do not tumble dry
- Iron, steam or dry: low heat, do not iron on print
- Do not dryclean